RoyalPains

Lacoste had an interesting guerilla marketing tactic.  USA Network has joined forces with Lacoste and Vanity Fair for a shirt exchange that benefits charity! You might remember their free Thomas Pink shirt promotion from last year for "White Collar" -- well this time it's promoting "Royal Pains."  This shirt exchange was also benefiting doctors without borders.  For every shirt exchanged $10 would be given to Doctors without borders. 

 I especially loved the metro card that they gave you, with one free ride to get you to the Lacoste store.  I thought that was very clever.